CarGurus Marks 10th Anniversary by Launching the Most Advanced AI Car Shopping Experience Available on a UK Auto Marketplace [1]

• A decade after launching in the UK, CarGurus continues to raise the bar as an expert guide for car shopping — combining fair-price guidance, smarter search and confidence-building tools to help UK drivers find the right car with less guesswork
• This innovation has fueled 10 years of success, and the product momentum that continues today 
• Discover, the most advanced AI car-shopping experience among leading UK automotive marketplaces¹, represents the next phase of CarGurus' UK innovation, giving shoppers a better way to find their best deal and helping dealers run a more profitable business



CarGurus, a leading automotive marketplace in the UK for shopping and buying used vehicles, is marking its 10th anniversary in the UK. Central to the milestone is the launch of Discover, the most advanced AI car-shopping experience among leading UK automotive marketplaces today¹, marking the next chapter in CarGurus' decade of innovation in the market.

A Smarter Way to Discover Your Best Match

Discover is a conversational AI shopping experience that lets UK shoppers find their perfect vehicle by simply describing what they want. In seconds, they receive local, in-stock listings complete with live pricing, deal ratings, and CarGurus' proprietary Instant Market Value (IMV) data. Unlike other car shopping search tools that only filter listings, Discover is embedded into the CarGurus website to guide shoppers through the entire journey, from discovering vehicles and refining options to connecting with a dealer to see a listing.

Discover answers a growing desire to use AI during the car-buying and selling process. CarGurus research² finds that three-quarters of UK car shoppers (76%) are open to using AI, and about one-in-five have already used AI during their most recent purchase or sale. Top uses for AI during car shopping include discovering listings, comparing options, and narrowing down to their best match. 

Discover was first developed and optimised on CarGurus' US site before being trained and enhanced specifically for British car shoppers. It is powered by more than a decade of CarGurus’ UK market data, including real-time listings from thousands of dealers, IMV pricing calibrated to local market conditions, and millions of search and purchase signals from UK shoppers. For consumers, it means going from search to decision and dealer connection in one place, faster and smarter than ever before. For dealers, it means a platform that connects them with more engaged, ready-to-act shoppers.

Sam Zales, CarGurus President & Chief Operating Officer, said: “Ten years ago, we entered the UK with a clear vision: car shoppers and dealers deserved more transparency, smarter tools, and a platform genuinely built around their needs. Since then, we have helped millions connect with dealers to navigate one of the biggest financial decisions they will make with more confidence. 

“We believe our product innovation momentum in the UK has never been stronger, with a clear focus on continuing to set the pace in the market through products and features built on AI-enabled personalisation and real-time market intelligence.”

Expanding on a Decade of Leadership

CarGurus launched in the UK in 2016 and immediately made its mark through innovations that have since become industry standard: deal ratings that rank listings across the full value range, from Great Deal to Overpriced; visibility into a listing’s time on market; and price drop updates. CarGurus remains the only major car shopping site in the UK to bring all of these features together in one place³, so buyers can shop with confidence knowing they're getting the best deal.

Added site features like unbiased deal sorting, rich search filters, and in-depth price analysis have helped drive significant platform growth, with site visits rising more than 50% year-over-year.⁴ Along with this growth, CarGurus has become a car shopping destination of choice, with nearly one in three (29%) CarGurus shoppers not visiting competing sites.⁵

For dealers, CarGurus has introduced hands-on dealership consultation and tailored data-driven insights that give more actionable guidance based on their inventory mix, pricing, and local market conditions to maximise profitability. Reflecting its focus on helping dealers make smarter decisions and drive meaningful results, CarGurus ranks No. 1 in satisfaction with ROI in a survey of UK dealers.⁶ Through its 2019 acquisition of PistonHeads, the UK's largest online motoring community⁷, dealers also benefit from having access to additional premium leads, online vehicle auctions, and added visibility with an engaged enthusiast audience.

In an industry seeing constant change, CarGurus’ mission to bring more innovation to UK car shopping has been unstoppable. The same drive that introduced transparency to the market a decade ago is now fuelling a new era of AI-enabled car buying and selling. CarGurus' decade-long commitment to improving the car shopping experience is reflected in its ongoing focus on providing deeper dealer consultation and delivering cutting-edge solutions that help dealers perform better and consumers shop with more confidence. 

Try the next chapter in AI-enabled car shopping at: www.cargurus.co.uk/discover.