AMERICAN MUSCLE AND CLASSIC ROLLS-ROYCE MODELS ARE BRITAIN'S MOST IN-DEMAND RARE CARS
- 'Desirability Score' from CarGurus highlights the used cars most in-demand with UK buyers
- Chevrolet Camaro tops the list of rare models that have been searched for most since July 2018
- Classic Rolls-Royce models beat Ferrari supercars in CarGurus' Top 10
London, UK, 28th May 2019 - Forget an economical hatchback or a safety-first family saloon - the cars Britain really wants to own have been revealed in the latest 'Desirability Score' table by CarGurus.
The Chevrolet Camaro - made popular in the blockbuster Transformers franchise and the star in the latest 'Bumblebee' iteration - tops the list of "most desired" used cars on sale in Britain.
CarGurus, the fastest growing automotive shopping site in the UK among its nearest competitors, analysed the number of shoppers searching for every model for sale on CarGurus.co.uk since July 2018 to create its 'Desirability Score'*. Of particular interest were models with less than 100 examples available, where the results were surprising.
Two classic Rolls-Royce models - Silver Shadow and Silver Spirit - are included in the Top 10 with thousands of people searching for every car available. While it's no surprise to see luxury cars like the Ferrari 612 Scaglietti, Ferrari 360 Modena and BMW 8 Series score highly in the in-demand index, there are two more unusual motors that make the list.
The rare Piaggio Porter, a small van from a brand better known for scooters, and the Nissan Elgrand, a boxy MPV, recorded almost 2,000 searches per available model on sale in the last year.
"The CarGurus Desirability Score shows just how in-demand the ultra-rare vehicles can be," says Chris Knapman, Editor of CarGurus. "Whilst the majority of our consumers are just searching for a great deal on their next car, the CarGurus Desirability Score also acts as the automotive equivalent of window shopping - it highlights the vehicles customers are most interested in or wish they owned, even if they aren't always the most practical of choices."
Most in-demand used cars (under 100 for sale on CarGurus since July 2018)
Vehicle / CarGurus Desirability Score
- Chevrolet Camaro / 2,471
- Rolls-Royce Silver Shadow / 2,131
- Nissan Elgrand / 1,993
- Piaggio Porter / 1,945
- Vauxhall VXR8 / 1,875
- Infiniti Q60 1,669
- Ferrari 612 Scaglietti / 1,295
- BMW 8 Series / 1,125
- Ferrari 360 Modena / 1,120
- Rolls-Royce Silver Spirit / 1,070
CarGurus, created by TripAdvisor co-founder, Langley Steinert, also analysed models with at least 1,000 for sale since the start of July to find slightly more commonplace cars that hold a place in the hearts of the nation.
Here, the luxury Bentley Continental tops the list with 172 user searchers for every available model - streets ahead of the nearest rivals the Mercedes CLC (133) and Subaru Impreza (121). Vehicles from German manufacturers dominate the Top 10 overall, representing over half of the list.
British models also feature with the Land Rover Defender and Jaguar XJ both recording over 100 user searches per listing.
Most in-demand used cars (at least 1,000 cars for sale since July 2018)
Vehicle / CarGurus Desirability Score
- Bentley Continental / 172
- Mercedes-Benz CLC / 133
- Subaru Impreza / 121
- Mercedes-Benz S-Class / 119
- Porsche Cayenne / 115
- Audi A8 / 107
- Land Rover Defender / 104
- Jaguar XJ / 103
- Porsche Boxster / 101
- Mercedes-Benz CLK / 90.8
For further information, please contact:
James Drake at CarGurus - UKPR@CarGurus.com / 0208 541 3434 / +44 07809 657178
*Source: Comscore MMX Multi-Platform®, Custom-defined list includes Cargurus.CO.UK, Motors.CO.UK, AutorTrader.CO.UK, Pistonheads.com, Gumtree.com, Percent Change in average unique monthly visitors from Q1 2018 to Q1 2019, UK.
**The CarGurus Desirability Score has been calculated as the ratio of unique user searches to inventory listed on CarGurus.
About the research
Most Desired Used Cars: Number of distinct user searches per vehicle listed on CarGurus with at least 1,000 on sale since July 2018
Most Desired Rare Models: Number of distinct user searches per vehicle listed on CarGurus with under 100 on sale since July 2018
How CarGurus Works:
CarGurus helps car shoppers search local car listings and quickly find great deals from top-rated dealers. Every day, the company analyses millions of data points on hundreds of thousands of UK car listings to calculate each car's Instant Market Value (IMV) or fair retail price. This data is used in combination with dealership ratings from other shoppers to rank and rate available cars results based on the quality of the deal: Great, Good, Fair, High or Overpriced. The site also provides transparency on how long the car has been on the forecourt and if it's had a price drop. Consumers can contact dealers directly.
Founded in 2006 by Langley Steinert (also a co-founder of TripAdvisor), CarGurus (Nasdaq: CARG) is a global, online automotive marketplace connecting buyers and sellers of cars. The company uses proprietary technology, search algorithms and data analytics to bring trust and transparency to the automotive search experience and help users find great deals from top-rated dealers. CarGurus is the largest automotive shopping site in the U.S. by unique monthly visitors (source: Comscore Media Metrix® Multi-Platform, Automotive - Information / Resources, Total Audience, Q1 2019, U.S.) CarGurus launched in the UK in 2015 and is the fastest growing auto shopping site in the UK among its nearest competitors (source: Comscore MMX Multi-Platform®, Custom-defined list includes Cargurus.CO.UK, Motors.CO.UK, AutorTrader.CO.UK, Pistonheads.com, Gumtree.com, Percent Change in average unique monthly visitors from Q1 2018 to Q1 2019, UK). In 2019, CarGurus acquired UK-based PistonHeads.com, which it operates as an independent brand. In addition to the United Kingdom and the United States, CarGurus operates online marketplaces in Canada, Germany, Italy and Spain.