CarGurus Announces Sponsorship of The Simpsons on Channel 4
- CarGurus will be the sole sponsor of the show through the end of October.
- Episodes air Monday - Friday at 18:00 and are viewed by 335,000 adults each night.
- CarGurus continues to build its brand momentum in the UK as the fastest growing online automotive marketplace*
CarGurus, the fastest growing online automotive marketplace in the UK*, today announced it will sponsor "The Simpsons" on Channel 4 in the UK this Autumn. The campaign will help to drive consumer awareness for the growing online brand and send more car buyers to dealerships that list inventory on the CarGurus website. CarGurus will feature in four ad spots throughout each show and will run through the end of October, reaching a projected 335,000 viewers each episode.
"We want CarGurus UK to be top of mind for car buyers, and campaigns like this sponsorship of 'The Simpsons' help us to engage with consumers and demonstrate why CarGurus is such an exceptional place to find great deals from top rated dealers," said Sarah Welch, Chief Marketing Officer at CarGurus. "CarGurus continues to grow in the UK, and we are committed to building on that momentum to attract even more consumers to our unique marketplace and drive value for dealers that list their vehicles on our site."
How CarGurus Works:
CarGurus helps car shoppers search local car listings and quickly find great deals from top rated dealers. Every day, the company analyses millions of data points on hundreds of thousands of UK car listings to calculate each car's Instant Market Value (IMV) or fair retail price. This data is used in combination with dealership ratings from other shoppers to rank and rate available cars results based on the quality of the deal: Great, Good, Fair, High or Overpriced. The site also provides transparency on how long the car has been on the forecourt and if it's had a price drop. Consumers can contact dealers directly.
Founded in 2006 by Langley Steinert (also a co-founder of TripAdvisor), CarGurus (Nasdaq: CARG) is a global, online automotive marketplace connecting buyers and sellers of cars. The company uses proprietary technology, search algorithms and data analytics to bring trust and transparency to the automotive search experience and help users find great deals from top rated dealers. CarGurus is the most visited automotive shopping site in the U.S. (source: Comscore Media Metrix ® Multi-Platform, Automotive - Information/Resources, Total Audience, Q2 2020, U.S. (Competitive set: CarGurus.com, Autotrader.com, Cars.com, TrueCar.com)). CarGurus launched in the UK in 2015 and is the fastest growing online automotive marketplace in the UK among its nearest competitors based on the percent change in average unique monthly visitors from Q2 2019 to Q2 2020 (Source: Comscore MMX Multi-Platform ®, Total Audience, Custom-defined list includes CarGurus.CO.UK, Motors.CO.UK, AutorTrader.CO.UK, Gumtree.com, Q2 2019 – Q2 2020, UK). In 2019, CarGurus acquired UK-based PistonHeads.com, which it operates as an independent brand. In addition to the United Kingdom and the United States, CarGurus also operates an online marketplace in Canada.
CarGurus ® is a registered trademark of CarGurus, Inc. All product names, trademarks and registered trademarks are property of their respective owners.
To learn more about CarGurus visit www.cargurus.co.uk.
For further information, please contact:
James Drake at CarGurus UKPR@CarGurus.com / 0208 541 3434 / +44 07809 657178
*CarGurus is the fastest growing online automotive marketplace in the UK among its nearest competitors based on the percent change in average unique monthly visitors from Q2 2019 to Q2 2020 (Source: Comscore MMX Multi-Platform®, Total Audience, Custom-defined list includes CarGurus.CO.UK, Motors.CO.UK, AutorTrader.CO.UK, Gumtree.com, Q2 2019 - Q2 2020, UK)
© 2020 CarGurus, Inc., All Rights Reserved.
Cautionary Language Concerning Forward-Looking Statements:
All statements contained in this press release other than statements of historical facts, including, without limitation, statements regarding our brand awareness efforts and our ability to attract more consumers to our online marketplace and drive value for our dealer customers, as well as other statements regarding our plans, prospects and expectations, are forward-looking statements. These statements are subject to a number of risks and uncertainties, which could cause them to differ materially from actual results. Information concerning those risks is available in the “Risk Factors” section of our Quarterly Report on Form 10-Q, filed on August 6, 2020 with the U.S. Securities and Exchange Commission. We undertake no obligation to update forward-looking statements except as required by law. You should, therefore, not rely on these forward-looking statements as representing our views as of any date subsequent to the date of this press release.