CARGURUS HELPS YOU 'SNIFF' OUT THE 'PAW-FECT' USED CAR DEAL
- Bobo the cocker spaniel has been trained to unearth the best deals on forecourts
- CarGurus' furry friend will bark and offer a paw when he's found the best deal
- Bobo spent six months in an intensive training programme in order to learn CarGurus' pioneering used car deal formula which allows him to "sniff" out the best deals
London, UK, under embargo until 01 April 2019 - Leading automotive shopping site, CarGurus, has trained a dog that car buyers can borrow to help them "sniff" out the best deal on their new vehicle.
Bobo, a six-year-old cocker spaniel, has spent the past six months in intensive training at CarGurus' Boston headquarters. Working in partnership with the tech company's in-house data scientists and car buying experts, he has been able to learn the formula for a 'paw-fect' deal.
Thankfully, CarGurus' canine negotiator has now made the long journey to the UK to help British buyers find the best deals on their used car purchase.
Intensive training included Bobo learning CarGurus' complex Instant Market Value algorithm, using industry-leading augmented reality software coupled with a generous handful of dog treats.
The intensive training period has clearly 'pawed' off as the canine assistant barks and offers his paw when a customer has found the best deal and then warms the dealers' soul with his puppy dog eyes.
"The saying goes that you should never work with children or animals, but we don't agree with that when it comes to buying a used car," said Anna Milexpert, head of K9 research and development at CarGurus. "Bobo has proved to be the perfect sniffer dog when hunting for the best deal. We expect Bobo to be in huge demand with our shoppers but if he's not available then fear not - prospective buyers can simply log on to CarGurus.co.uk to find great deals from top-rated dealers."
Created by TripAdvisor co-founder Langley Steinert, CarGurus combines dealer reviews with comprehensive car valuation analytics to bring trust and transparency to the automotive marketplace, allowing buyers to quickly and easily find great deals from top-rated dealers.
CarGurus has the fastest growing audience among large automotive shopping sites in the UK*.
Visit CarGurus at www.cargurus.co.uk.