CARGURUS LAUNCHES FIRST UK TV ADVERTISING CAMPAIGN
- The automotive used car marketplace aims to grow brand awareness in the UK with debut TV advertising campaign throughout quarter one of 2019
- Most Important Questions' commercial reminds car buyers to ask 'am I getting a good deal?'
- CarGurus innovative tools, such as Deal Ratings, allow consumers to make an informed decision and find great deals from top-rated dealers
- CarGurus was founded by TripAdvisor co-founder, Langley Steinert, with the aim of bringing trust and transparency to the used car market
London, UK, 09 January 2019 - CarGurus, the online automotive marketplace, has launched its inaugural national TV advertising campaign in the UK.
The advert will run through quarter one of 2019 with the aim of building awareness and expanding CarGurus' consumer audience in the UK while targeting those in the market for a used car.
It's the latest signal of intent from the US-based company, created by TripAdvisor co-founder Langley Steinert, who recently announced it had completed its acquisition of used car motoring website PistonHeads in the UK from Haymarket Media Group, a specialist international media company.
The advert was inspired by research that delved into which elements of the CarGurus platform were most valuable to consumers when looking to buy a used car.
Titled 'The Most Important Questions', the advert allows CarGurus to emphasise its unique market proposition, helping shoppers find a great deal from a reputable dealer.
In addition, it highlights the array of questions the CarGurus platform can help answer from the more playful 'is there room for triplets' to queries about mileage and serious accident history.
The commercial will air nationally across the UK through quarter one in 2019.
"What's exciting is that we are already the fastest growing automotive marketplace in the UK* and we've only been active in digital marketing and PR since our launch," said Sarah Welch, Senior Vice President of Consumer Marketing at CarGurus. "Our decision to move into TV advertising is simply the next step in our growing commitment to the UK market. We are confident the TV campaign will build awareness among UK car buyers and are excited to begin the next chapter of sharing our brand value proposition with UK consumers."
To create the advertising campaign, CarGurus partnered with advertising agency ABF Pictures. Media buying will be run by All Response Media.
Visit the CarGurus YouTube channel to view the full television advertisement: here
Founded in the UK in 2015, CarGurus combines dealer reviews with comprehensive car valuation analytics to bring trust and transparency to the automotive marketplace, allowing buyers to quickly and easily find great deals from top-rated dealers.
Visit CarGurus at www.cargurus.co.uk.
*Source: Comscore Media Metrix® Multi-Platform, Total Audience, Percent change in average unique monthly visitors from Q3 2017 to Q3 2018, U.K. (Competitive set: Cargurus.co.uk, Motors.co.uk, AutorTrader.co.uk, Pistonheads.com, Gumtree.com)
For further information, please contact:
James Drake at CarGurus -UKPR@CarGurus.com / 0208 541 3434 / +44 07809 657178
How CarGurus Works
CarGurus helps car shoppers search local car listings and quickly find great deals from top-rated dealers. Every day, the company analyses millions of data points on hundreds of thousands of UK car listings to calculate each car's Instant Market Value (IMV) or fair retail price. This data is used in combination with dealership ratings from other shoppers to rank and rate available cars results based on the quality of the deal: Great, Good, Fair, High or Overpriced. The site also provides transparency on how long the car has been on the forecourt and if it's had a price drop. Consumers can contact dealers directly.
Founded in 2006 by Langley Steinert (also a co-founder of TripAdvisor), CarGurus (Nasdaq: CARG) is a global, online automotive marketplace connecting buyers and sellers of cars. The company uses proprietary technology, search algorithms and data analytics to bring trust and transparency to the automotive search experience and help users find great deals from top-rated dealers. CarGurus is the largest automotive shopping site in the U.S. by unique monthly visitors (source: Comscore Media Metrix® Multi-Platform, Automotive - Information/Resources, Total Audience, Q3 2018, U.S. (Competitive set: CarGurus.com, Autotrader.com, Cars.com, TrueCar.com)). CarGurus launched in the UK in 2015 and is the fastest growing auto shopping site in the UK (source: Comscore Media Metrix® Multi-Platform, Total Audience, Percent change in average unique monthly visitors from Q3 2017 to Q3 2018, U.K. (Competitive set: Cargurus.co.uk, Motors.co.uk, AutorTrader.co.uk, Pistonheads.com, Gumtree.com)). In addition to the United Kingdom and the United States, CarGurus operates online marketplaces in Canada, Germany, Spain and Italy.
CarGurus® is a registered trademark of CarGurus, Inc. All product names, trademarks and registered trademarks are property of their respective owners.
To learn more about CarGurus visit www.cargurus.co.uk.
© 2019 CarGurus, Inc., All Rights Reserved.
Cautionary Language Concerning Forward-Looking Statements
This press release includes forward-looking statements. All statements contained in this press release other than statements of historical facts, including, without limitation, statements regarding: our plans to accelerate growth and expand our consumer audience in the UK; our ability to build brand awareness and expand our consumer audience in the UK, including our intentions to target consumers in the market for a used car; our plans to emphasise our unique market proposition through our TV advertising campaign; the value proposition of our products and our market awareness, are forward-looking statements. The words "anticipate," "believe," "continue," "estimate," "expect," "intend," "guide," "may," "will" and similar expressions and their negatives are intended to identify forward-looking statements. We have based these forward-looking statements on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, short-term and long-term business operations and objectives and financial needs. These forward-looking statements are subject to a number of risks and uncertainties, including, without limitation, risks related to our rapid growth and ability to sustain our revenue growth rate, our relationships with dealers, competition in the markets in which we operate, market growth, our ability to innovate and manage our growth, our ability to expand effectively into new markets, our ability to realize benefits from our acquisition of PistonHeads and successfully implement the integration strategies in connection therewith, our ability to operate in compliance with applicable laws as well as other risks and uncertainties set forth in the "Risk Factors" section of our Quarterly Report on Form 10-Q, filed on November 7, 2018 with the Securities and Exchange Commission (SEC), and subsequent reports that we file with the SEC. Moreover, we operate in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements we may make. In light of these risks, uncertainties and assumptions, we cannot guarantee future results, levels of activity, performance, achievements or events and circumstances reflected in the forward-looking statements will occur. We are under no duty to update any of these forward-looking statements after the date of this press release to conform these statements to actual results or revised expectations, except as required by law. You should, therefore, not rely on these forward-looking statements as representing our views as of any date subsequent to the date of this press release.