CARGURUS AND LISTERS SIGN UP TO MAJOR NEW RELATIONSHIP
Transparency-Focused Automotive Marketplace To Drive New Customer Interactions For Listers Dealerships
CarGurus (cargurus.co.uk), a leading online automotive marketplace, and Listers Group, one of the largest privately-owned motor groups in the United Kingdom, today announced a relationship in which Listers Audi Group will now list its inventory on the CarGurus platform through the company's paid listings programme.
This includes available vehicles from Audi centres across Birmingham, Coventry, Stratford and Worcester as well as the Audi Authorised Repair Centre in Birmingham, which has represented Audi in the UK for the past 35 years and sells used cars under the 'Listers Approved' brand.
CarGurus, the most visited online automotive marketplace in the United States (comScore Media Metrix), launched its platform in the UK in 2015. The company uses technology and data analytics to bring greater transparency to the car shopping process and help UK shoppers easily find great deals and connect with top-rated dealers. CarGurus partners with dealerships across the UK to market their inventory and drive interactions with CarGurus' audience of ready-to-buy shoppers.
Mark Rennie, Marketing Manager of Listers Audi commented:
"CarGurus independently answers two big questions the consumer has before they even enquire; am I buying from somewhere where I will get great service? And am I getting a good deal? The platform allows us to easily place our entire used stock in front of a large audience who are looking for cars just like the ones we have to offer.
"We know our customers turn to digital (especially mobile) when they start looking for a new car, and after they have completed their research, they are going to search for the exact one they want on a digital platform too, so it's vital we get our share of space in this arena. CarGurus is an important part of helping us achieve that."
"CarGurus' centre support and training is excellent, and since we have signed up I am really happy with the results we are seeing."
Speaking about the relationship, Wendy Harris, VP of European Sales at CarGurus said:
"We are thrilled to have reached this agreement with Listers Group. They are a well-known, trusted name in the market and an innovative company that has embraced digital as an important part of their marketing mix. This agreement will help expose Listers UK stock to our ready-to-buy car shoppers and provide more choice for consumers on CarGurus. This deal comes after Listers tested our site's performance, and it is both testament to and evidence of the fact that our offering drives results for dealerships."
Digital marketing has become critical for automotive dealerships in the UK, as consumers increasingly rely on online and mobile resources to research their car purchases and dealerships. Recent consumer research from CarGurus found that in eight out of ten cases, automotive shoppers began their car search online. Further CarGurus research revealed that 50% of UK shoppers say they read online reviews about dealerships before deciding to contact them. CarGurus incorporates both market value price analysis and dealer reviews when determining the rank and deal rating for available car listings.
The agreement between CarGurus and Listers Audi was signed this week and the additional inventory is now live on CarGurus.
Founded in 2006, CarGurus (NASDAQ:CARG) is a global, online automotive marketplace connecting buyers and sellers of new and used cars. The company uses proprietary technology, search algorithms and data analytics to bring trust and transparency to the automotive search experience and help users find great deals from top-rated dealers. The company operates online marketplaces in the United States, United Kingdom, Canada, and Germany. To learn more about CarGurus, visit www.cargurus.co.uk.
The Listers Group runs four Audi centres in the UK including; Birmingham, Coventry, Stratford and Worcester, as well as one Audi Authorised Repairer in Birmingham (Watery Lane Middleway), which also sells used cars under the 'Listers Approved' brand. Listers have been representing Audi in the UK for over 35 years.