CARGURUS RECRUITS DAN PROSSER AS UK PRESENCE CONTINUES TO GROW
- Experienced motoring journalist Dan Prosser joins CarGurus UK editorial team
- Dan will produce video and articles for CarGurus and PistonHeads
- Continues CarGurus' commitment to UK expansion in 2019
London, UK, 11 April 2019 - CarGurus, the UK's fastest growing online automotive marketplace among its nearest competitors*, has recruited freelance automotive journalist Dan Prosser to join its UK video and content team as Contributing Editor.
Dan will work alongside Chris Knapman, CarGurus UK Editor, to produce video and written content to engage both car shoppers and car enthusiasts. Well-known and highly-respected in the industry, Dan joins following previous roles with Performance Car, Evo and Autocar.
The appointment further demonstrates CarGurus' commitment to the UK, following the launch of a TV advertising campaign and the acquisition of PistonHeads, the online automotive community and classifieds website, which Dan will also be contributing to on a regular basis as part of his role.
Chris Knapman, Editor of CarGurus UK, said: "Our video channel and blog are important ways for us to communicate with the UK's car buyers. Adding somebody of Dan's calibre to the team will allow us to reach an even wider audience, not only of general car buyers but also car enthusiasts who will have enjoyed reading his work in some of the UK's best-known automotive titles."
Dan Prosser, Contributing Editor of CarGurus UK, said: "What has impressed me most about CarGurus is the scale of its ambition. I couldn't resist being a part of something that's aiming so high, both on the editorial side where I'll be working and in respect of the company as a whole. In addition, as a hopeless petrolhead I have read and contributed to PistonHeads for well over a decade, so I'm delighted to increase my involvement both with written content and video."
Nic Cackett, Editor of PistonHeads, said: "Expanding on Dan's long-running relationship with PH was an essential part of the website's new content strategy as we continue to grow as an independent brand within CarGurus. Having worked with him extensively in the past, I look forward to his increased contribution with great anticipation."
Created by TripAdvisor co-founder Langley Steinert, CarGurus combines dealer reviews with comprehensive car valuation analytics to bring trust and transparency to the automotive marketplace, allowing buyers to quickly and easily find great deals from top-rated dealers.
CarGurus has the fastest growing audience among large automotive shopping sites in the UK*.
*Source: Comscore MMX® Multi-Platform, Custom-defined list includes Cargurus.CO.UK, Motors.CO.UK, AutorTrader.CO.UK, Pistonheads.com, Gumtree.com, Percent Change in average unique monthly visitors from Q4 2017 to Q4 2018, UK.