• CarGurus reveals number of Top Rated UK dealers more than doubles in 2020
  • Over 15% of CarGurus dealers achieved an average 4.5-star review or above
  • Increase comes as CarGurus customer base continues to grow
  • The Top Rated Dealer awards recognise dealers who go the extra mile to deliver outstanding customer service

CarGurus, the UK’s fastest growing automotive shopping site*, has revealed the recipients of its 2020 UK Top Rated Dealer awards.

Launched in 2017, the awards honour the dealers offering exceptional customer service, utilising the thousands of dealer reviews left by customers through the CarGurus platform and recognising the dealerships with the most outstanding scores.

The number of dealers receiving the coveted award increased by a remarkable 122% compared to 2019, demonstrating a notable improvement in the level of customer service provided by the industry over the last year.

Part of the impressive increase also stems from CarGurus’ significant growth in the total number of paying dealers using the platform globally, with a year-over-year increase of 15% as of December 31, 2019.**

Cole Hibbert, Owner of Phantom Motor Company, commented: “To win this award from one of the largest automotive retail platforms means car buyers instantly know they can trust us. To build an excellent reputation remains one of the greatest challenges facing any business and it is a credit to our staff that we rank among the very best. Everyone at the brand has worked hard to receive consistently great feedback and we’re delighted to have been recognised for it. We look forward to defending our crown next year.”

Neil Relph, Sales Manager of Beck Evans, commented: “The last 12 months has been challenging for the car industry, yet the competition remains as fierce as ever. With market forces increasing sales pressure, it’d be easy to let customer satisfaction standards drop and so the fact we’ve been highlighted as one of the Top Rated dealers carries real gravitas.”

Wendy Harris, Vice President of European Sales for CarGurus, said: “The CarGurus Trust Index Report confirms that positive customer experiences at dealerships are among the biggest trust builders for car buyers. To provide that consistently is easier said than done and requires an extraordinary focus on customer satisfaction from the dealer.

“Still, dealership trust remains a significant challenge in the automotive marketplace and the CarGurus Top Rated Dealer Awards help buyers recognise which dealers go out of their way to support customers. It’s great to see such a large increase in the number of recipients of our awards as it indicates the industry is really prioritising customer service levels and trust.”

Founded by TripAdvisor co-founder Langley Steinert, CarGurus combines dealer reviews with comprehensive car valuation analytics to bring trust and transparency to the automotive marketplace, allowing buyers to quickly and easily find great deals from the best dealers.

Visit CarGurus at, read the latest reviews, tips and advice on the UK blog and the UK YouTube channel.


James Drake at CarGurus – / 0208 541 3434 / +44 07809 657178

*Among its nearest competitors based on the percent change in average unique monthly visitors from Q4 2018 to Q4 2019 (source: Comscore MMX Multi-Platform®, Custom-defined list includes CarGurus.CO.UK, Motors.CO.UK, AutorTrader.CO.UK,, and

** CarGurus defines a paying dealer as a dealer, based on a distinct associated inventory feed, that subscribes to one of CarGurus’ paid Listings packages or Dealer Display advertising and audience targeting products at the end of a defined period. Total paying dealers at December 31, 2019 includes paying dealers from the PistonHeads website.

Top Rated Dealers award criteria

• Top Rated Dealers chosen based on CarGurus star rating system (dealers are rated out of five, one being the lowest score, five being the highest)
• To be eligible, dealers must be based in the UK, have an average star rating of 4.5 and above and received at least five reviews on the CarGurus platform over the last 12 months
• Quantity of positive reviews over the last 12 months also taken into account by CarGurus

How CarGurus Works:
CarGurus helps car shoppers search local car listings and quickly find great deals from top rated dealers. Every day, the company analyses millions of data points on hundreds of thousands of UK car listings to calculate each car’s Instant Market Value (IMV) or fair retail price. This data is used in combination with dealership ratings from other shoppers to rank and rate available cars results based on the quality of the deal: Great, Good, Fair, High or Overpriced. The site also provides transparency on how long the car has been on the forecourt and if it’s had a price drop. Consumers can contact dealers directly.

About CarGurus:
Founded in 2006 by Langley Steinert (also a co-founder of TripAdvisor), CarGurus (Nasdaq: CARG) is a global, online automotive marketplace connecting buyers and sellers of cars. The company uses proprietary technology, search algorithms and data analytics to bring trust and transparency to the automotive search experience and help users find great deals from top rated dealers. CarGurus is the most visited automotive shopping site in the U.S. (source: Comscore Media Metrix® Multi-Platform, Automotive – Information/Resources, Total Audience, Q4 2019, U.S. (Competitive set:,,, CarGurus launched in the UK in 2015 and is the fastest growing auto shopping site in the UK among its nearest competitors based on the percent change in average unique monthly visitors from Q4 2018 to Q4 2019 (source: Comscore MMX Multi-Platform®, Custom-defined list includes Cargurus.CO.UK, Motors.CO.UK, AutorTrader.CO.UK,, and In 2019, CarGurus acquired UK-based, which it operates as an independent brand. In addition to the United Kingdom and the United States, CarGurus operates online marketplaces in Canada, Germany, Italy and Spain.
CarGurus® is a registered trademark of CarGurus, Inc. All product names, trademarks and registered trademarks are property of their respective owners.

To learn more about CarGurus visit

© 2020 CarGurus, Inc., All Rights Reserved.

James Drake