CarGurus UK has announced the winners of its annual Top Dealer Awards, celebrating the businesses that go the extra mile to earn car-buyers' trust through outstanding service and transparent pricing.
This long-running awards programme has become a signal that shoppers can rely on when choosing where to buy. With fewer than 10% of dealers on the platform earning a win, the badges point buyers towards the businesses setting the standard for the rest of the market.
For 2026, CarGurus UK continues with two award categories: Top Rated Dealer and Top Value Dealer. Both are designed to highlight the dealerships that excel in delivering exceptional service and value to UK car-buyers, and all awards are based on reviews submitted and data gathered over the previous year.
The CarGurus UK Top Dealer Awards 2026
Top Rated Dealer Award
The long-running Top Rated Dealer Award celebrates dealers who have received an average dealer rating from CarGurus UK car shoppers of 4.5 out of 5 stars or higher.
As a pioneer in adding dealer ratings to used car listings, CarGurus makes it easy for shoppers to identify trusted businesses. Shoppers are invited to review a dealership once they have submitted a lead via the CarGurus website or app, via a star rating and space for additional comments. Once approved by CarGurus, reviews appear on any vehicle listings that a dealership has on the CarGurus platform, as well as on the dealer's showroom page on CarGurus.
Top Value Dealer Award
Deal ratings, which help shoppers understand how the price of a particular vehicle compares to others they could buy, are another of the innovations that CarGurus introduced to the vehicle listings market. CarGurus deal ratings range from 'Great Deal' all the way through to 'Overpriced', and are based on extensive analysis of thousands of similar cars currently and recently listed for sale.
First introduced in 2024, the Top Value Dealer Award recognises the dealerships that consistently deliver excellent value on car pricing. It is given to the top 100 dealerships on CarGurus with the highest percentage of vehicle deal ratings classified as 'Good' or 'Great', giving consumers an added layer of transparency as they browse cars for sale.
How to Find an Award Winning Dealership
For car-buyers, tracking down an award-winning dealership on CarGurus UK is easy. Just visit our new Top Dealer Awards page where you can view all the 2026 winners. In addition to that, look out for on-site badging that appears on qualifying cars listed for sale.
Winning businesses are also awarded a physical plaque to display in their dealership, so the recognition is just as visible in the showroom as it is online.
