CarGurus expert rating: 5 out of 5
CarGurus user rating: N/A
Percentage of good/great deals available on CarGurus: 35.0%
Overall CarGurus rating:* 4.0 out of 5
Available Listings: Around 120
Average Price: Around £38,000

BMW iX (2021-present) Pros and Cons

Pros	Cons
Breathtaking cabin with a superb standard of finish	Awkward looks aren't to all tastes
Serene, quick, and quiet to drive	Not available with seven seats
Long range of the xDrive50	Very expensive to buy

Quick Summary

The BMW iX is a large, premium all-electric SUV that competes with the Audi e-tron and Tesla Model X. Available with two main battery options, the 71kWh xDrive40 delivers up to 257 miles of WLTP range, whilst the 105kWh xDrive50 offers up to 381 miles. The high-performance M60 variant, arriving in 2022, provides up to 352 miles of range. This first-generation iX marks a new era of design for BMW's premium electric vehicles, featuring distinctive styling that divides opinion but offers genuine interest in darker colours.

The iX excels in interior quality and refinement, with materials and finishes that rival prestige brands like Bentley. The flat floor and spacious cabin provide excellent comfort for five occupants, though the absence of a seven-seat option is a missed opportunity. With a 500-litre boot (1,750 litres with seats folded), it's practical though not as cavernous as the Tesla Model X. Running costs are economical at around 7p per mile, with free VED for pure electric vehicles. The sophisticated handling, responsive steering, and serene driving experience make it a compelling choice for those prioritising luxury and refinement over maximum practicality.

Best for: Buyers seeking a classy, full-sized luxury electric SUV with exceptional interior quality, refinement, and long-range capability, particularly those who value serenity and premium finish over maximum space.

Not ideal for: Those requiring seven seats, buyers sensitive to distinctive styling, or those seeking the most practical or affordable premium electric SUV option.


Comparison vs Key Rivals



The Verdict

You should buy the iX if: You're seeking a classy, full-sized luxury electric SUV with exceptional interior quality, refinement, and long-range capability, particularly if you value serenity and premium finish.

Consider alternatives if: You require seven seats, are sensitive to distinctive styling, or seek the most practical or affordable premium electric SUV option.

Competitive Position: The BMW iX stands as the finest luxury electric SUV for those prioritising interior quality and refinement. Whilst the Tesla Model X offers greater practicality with seven-seat options and larger boot space, and the Mercedes-Benz EQC provides better value, the iX's breathtaking cabin finish, serene driving experience, and sophisticated handling set it apart. The Audi e-tron, though competent, lacks the iX's premium ambience. For buyers willing to invest in a premium electric SUV where interior luxury and refinement matter most, the iX is the best choice, despite its challenging styling and premium pricing.

Read our full BMW iX Review

*The Overall CarGurus rating: that informs these recommendations is based on CarGurus' proprietary market data from June 2026, CarGurus expert reviews, and CarGurus user reviews.

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