CarGurus expert rating: 5 out of 5
CarGurus user rating: 5.0 out of 5
Percentage of good/great deals available on CarGurus: 18.2%
Overall CarGurus rating:* 4.3 out of 5
Available Listings: Around 10
Average Price: Around £19,000

BMW iX (2021-present) Pros and Cons

Pros	Cons
Breathtaking cabin with a superb standard of finish	Awkward looks aren't to all tastes
Serene, quick, and quiet to drive	Not available with seven seats
Long range of the xDrive50	Very expensive to buy

Quick Summary

The BMW iX is a large, premium all-electric SUV that competes with the Audi e-tron and Tesla Model X. Available with two main battery options, the 71kWh xDrive40 delivers up to 257 miles of WLTP range, whilst the 105kWh xDrive50 achieves up to 381 miles. The high-performance M60 variant, arriving in 2022, offers up to 352 miles of range. This first-generation iX marks a new era of design for BMW's premium electric vehicles, featuring a distinctive and divisive grille that's certainly eye-catching, though it looks more interesting in darker colours.

The iX excels in interior quality and refinement, with luxurious materials, a curved 14.9-inch infotainment screen, and electrically adjustable seats with integrated headrests. The flat floor provides exceptional roominess for five occupants, though there's no seven-seat option. The 500-litre boot expands to 1,750 litres with the rear seats folded. Running costs are economical at around 7p per mile, with free VED road tax for pure electric vehicles. All models feature dual electric motors with active all-wheel drive, delivering impressive performance from 322bhp in the xDrive40 to 610bhp in the M60.

Best for: Buyers seeking a classy, full-sized luxury electric SUV with exceptional interior quality, refinement, and long-range capability, particularly those who don't require seven seats.

Not ideal for: Those prioritising seven-seat layouts, buyers sensitive to unconventional styling, or those seeking the most practical boot space among premium electric SUVs.


Comparison vs Key Rivals



The Verdict

You should buy the iX if: You're seeking a classy, full-sized luxury electric SUV with exceptional interior quality, refinement, and long-range capability, particularly if you don't require seven seats.

Consider alternatives if: You need a seven-seat layout, prefer conventional styling, or require the most practical boot space among premium electric SUVs.

Competitive Position: The BMW iX stands as the finest luxury electric SUV available, combining breathtaking interior quality with serene, refined driving dynamics. Whilst the Tesla Model X offers greater practicality with seven-seat options and a larger boot, and the Mercedes-Benz EQC provides better value, the iX's superior cabin finish and rolling refinement set a new benchmark for premium electric vehicles. The Audi e-tron, though offering competitive pricing, falls short on overall refinement. For those prioritising luxury, comfort, and cutting-edge design over maximum practicality, the BMW iX is the definitive choice.

Read our full BMW iX Review

*The Overall CarGurus rating: that informs these recommendations is based on CarGurus' proprietary market data from July 2026, CarGurus expert reviews, and CarGurus user reviews.