OCCCD: Obsessive Compulsive Car Cleanliness Disorder
New research from CarGurus reveals 80 per cent of drivers impose strict hygiene rules on their passengers
- Almost a third of Brits (30 per cent) don’t let people eat or drink in their car
- Just under a quarter of car owners (23 per cent) don’t allow any pets in their car and 63 per cent of drivers won’t tolerate smoking
- A further 38 per cent of car owners admit they would think less of someone if their car smelt bad
- Despite this, the average car in Britain only gets cleaned, both inside and out, every 7 months
Be it a faithful family car or first set of wheels, it’ s clear Brits are very precious when it comes to their motors. That’ s according to new research from the automotive shopping website, CarGurus, which found a whopping 80 per cent of Brits admit to imposing strict rules on their passengers in a bid to keep that ‘ new car’ feeling*.
Follow the Rules
The research found that the top regimes imposed by clean-crazy Brits include no eating or drinking in the car (30 per cent), no pets (23 per cent) and a further six per cent don’ t allow young kids in their car in case they make a mess. Furthermore, and perhaps unsurprisingly, 63 per cent of Brits won’ t tolerate smoking in their car in an attempt to keep their cars feeling, and smelling fresh.
Regionally, drivers in Wales appear to be the hottest on car cleanliness, with just under a half banning food and drink in their vehicle (43 per cent), and over a quarter (27 per cent) not allowing pets in their car. Brits living in London are most relaxed on the food and drink rule (24 per cent) and Scots are the most likely to let their pet pals ride shotgun (17 per cent).
However, despite the obsessive rule keeping, and need to retain the ‘ new car’ feeling, it appears that Brits only clean their cars, inside and out, on average every 7 months. The research also revealed that UK drivers only consider their car to feel ‘ new’ for just after a year after they purchased it – either used or new (13.1 months).
Keeping up Appearances
When asked what motivates Brits to keep their car in good nick, over half of drivers (52 per cent) said so the car lasts longer. But 18 per cent admit they judge someone by the state of their car and a further 16 per cent say they keep their car in a good state to make a good impression on others. Over a fifth (22 per cent) admit to thinking less of someone if they have a messy car, with a further 18 per cent assuming that if someone has a messy car, they must be a messy person.
Sarah Welch, spokesperson for CarGurus commented:“Our research has shown that Brits really do care about their cars, and for many, a car is seen as a reflection of its owner. Whether the rules the driver impose are considered extreme or not, it’ s clear people want to keep their motors in a good state to help keep that ‘ new car’ feeling. A car is a huge investment, be it new or used and so it’ s important to keep it in the best possible condition to help retain its value for a future sale.”
Visit CarGurus at www.cargurus.co.uk.
For further information, please contact:
Jennifer Barnes or Nabil Hanafi at Brands2Life –firstname.lastname@example.org / 0207 592 1200
About the Research
CarGurus commissioned Opinium to poll 2,010 UK adults (aged 18+) that own a car, between 16th to 19th December 2016. *buying either a new or used car.
CarGurus (www.cargurus.co.uk) is a leading online automotive shopping platform that helps consumers quickly find the best car deals from top-rated dealerships. Committed to bringing transparency and innovation to the car shopping process, the company uses proprietary mathematical algorithms to analyse available cars, taking into account a multitude of factors including price, vehicle specs and history, location and shopper-submitted dealership reviews to calculate how relevant deals from stack up. Shoppers can then connect directly with dealerships about cars in which they have interest. The company was founded by Langley Steinert (also a co-founder of TripAdvisor) in the U.S., where it is now the #1 most visited car shopping and research site by daily user traffic. CarGurus launched in the UK in 2015.