BMW 1 Series Review (2024-present)

Pros

  • Great to drive

  • Plushly trimmed interior

  • Undercuts rivals on price

Cons

  • Practicality could be better

  • Key equipment items cost extra

  • Ergonomically inferior to its predecessor

4/5Overall score
Practicality
Driving
Tech and equipment
Running costs
BMW 1 Series front drive

The CarGurus verdict

The fourth-generation BMW 1 Series is a thoroughly appropriate evolution of what’s gone before, and to be fair, what’s gone before has been enormously successful. Okay, BMW purists might spit their tea at the fact it’s no longer rear-wheel drive - blame the third-generation 1 Series for that change - but it’s still excellent to drive. The interior is gorgeous and, compared with premium hatchback rivals, even the prices look pretty good.

There are gripes. The rather derivative looks won’t be to everyone’s taste, the ergonomics have taken a significant backwards step, practicality is limited, and you have to pay extra for some items of equipment that should really be standard. However, overall the 1 Series is a very compelling choice.

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What is the BMW 1 Series?

Since the original BMW 1 Series arrived twenty-odd years ago, this nameplate has been BMW’s smallest and most affordable model. That trend continues with the latest fourth-generation car, released at the back end of 2024, and as a result, it’s job is the same as ever: to give customers a reasonably affordable route into BMW ownership.

And it’s a job that the 1 Series has done very well over the years. Since the original model’s 2004 arrival, around 3 million have been sold globally, with around 560,000 of those finding homes in the UK. It would appear, then, that the car-buying public have plenty of love for BMW’s most affordable offering.

Now, let’s get the elephant in the room dealt with pretty sharpish. Yes, while early 1 Series models adhered firmly to BMW’s traditional rear-wheel-drive ethos, the third-generation model that came before this version changed to a front-wheel-drive layout, and that remains the case with this fourth-gen car (although the majority of versions are actually all-wheel drive).

That similarity is no surprise really, as the latest car shares a platform with its predecessor, albeit a heavily revised one: that might leave you to wonder whether this really is an all-new car or merely a facelift, but BMW has seen fit to give it a new internal designation code (F70, for all you BMW boffins out there), and so who are we to argue?

Now, that whole abandonment-of-rear-wheel-drive thing might have those same BMW boffins hopping up and down with abject outrage, but the truth is that many buyers don't really care, and the 1 Series is still a tremendously entertaining car to drive, better than the vast majority of family hatchback rivals. It’s also a more practical car than early 1 Series models as a result - although still not desperately practical by today’s standards, as we’ll discover - and it still has all the prestige clout you’d want from that little round blue and white badge.

Perhaps the biggest contributing element to the 1 Series’ success over the years has been that, although it’s the firm's cheapest model, it’s never felt like a poor relation. That’s certainly the case in the new BMW 1 Series, which has a gorgeously trimmed interior, swish design and plenty of tech.

In terms of rivals, it competes with its traditional bitter foes, the Audi A3 and the Mercedes-Benz A-Class. Mind you. it’ll also have to fend off competition from models at the glitzier end of the mainstream hatchback market, cars like the Volkswagen Golf and Honda Civic.

  • You expect any new car these days to come with a decent slice of driver assistance measures, and the slice you get from the 1 Series is decent, but no more than that. Your car comes with a Driving Assistant that includes front collision warning, automatic emergency braking, lane departure warning, exit warning, traffic sign recognition, and a parking assistant.
  • More sophisticated safety systems are available, of course, but they must be added as optional extras at extra cost. If you want adaptive cruise control, you have to add an expensive pack that also includes steering and lane control assist, and automatic speed limit assist. Elsewhere on the options list, you can also specify a system that allows you to park the car using your phone as a remote control.
  • If you want an even racier character from your M135, you can specify something called the M Dynamic Package at additional cost. This brings revised suspension hardware such as stiffer stabiliser brackets front and rear, specifically tuned dampers, and stiffer piston rods. You also get increased body bracing, lightweight wheels and upgraded brakes taken from the BMW M3/M4. We haven’t tried this, though, so we don’t know what effect it has.

  • For the majority: We thank that most potential 1 Series customers will be more than happy with the entry-level engine choice, the 120 petrol. It’s eager and free-revving for very adequate progress, and it’s quiet when you want it to be, but makes a nice noise when you’re feeling more playful. Economy isn’t bad, either.
  • For sporty looks: If you want your car to have a sporty attitude, but aren’t fussed about having the performance to back it up, then simply stick with the 120 petrol engine, but specify it in M Sport trim. This brings racy styling touches inside and out, along with bigger alloy wheels and an adaptive sports suspension. We actually reckon that the 120 M Sport is probably the sweet spot of the entire range.
  • For the performance driver: It has to be the M135, the fastest 1 Series of the bunch. It’s not as ballistically fast as some of the hyper-hatch options offered by Audi and Mercedes-AMG, but there’s more than enough clout to put a smile on your face, and is a very worthy adversary to a Volkswagen Golf R.
  • For the company car driver: If we’re honest, company car drivers will probably want to give the 1 Series a wide berth, because the very limited level of electrification means that Benefit-in-Kind tax bills will be steep on all versions. You’ll be better off considering a rival with plug-in hybrid tech, or better still, a zero-emissions fully electric powertrain.
Ivan Aistrop
Published 21 Nov 2024 by Ivan Aistrop
Ivan Aistrop is a Contributing Editor at CarGurus UK. Ivan has been at the sharp end of UK motoring journalism since 2004, working mostly for What Car?, Auto Trader and CarGurus, as well as contributing reviews and features for titles including Auto Express and Drivetribe.

Main rivals

Body styles

  • Five-door hatchback