The BMW 1 Series and Audi A3 have long been fierce rivals in the premium hatchback segment, offering buyers a blend of upscale features, engaging driving dynamics, and brand cachet. In their latest generations, the competition remains as intense as ever. This comparison evaluates how the 1 Series and A3 stack up across key areas to help shoppers make an informed decision.
While both models offer a compelling overall package, each excels in different areas, making this an intriguing matchup.
BMW 1 Series vs Audi A3
Practicality
While both the BMW 1 Series and Audi A3 are compact hatchbacks, the Audi just has the edge when it comes to practicality and interior space. The A3's boot capacity of 380 litres matches the 1 Series, but the Audi's seats fold in a more versatile 40/20/40 split in S Line models and above (you have to pay extra for this feature in the BMW), allowing greater flexibility for carrying larger items. Rear legroom and headroom are also slightly more generous in the A3, making it a bit better suited for family duties.
While rear passenger space in the 1 Series isn't class-leading, it remains adequate for most needs. BMW's decision to switch to a front-wheel-drive layout for the latest generation of 1 Series has improved interior packaging compared to previous rear-driven models.
Both cars feature high-quality interior materials befitting their premium positioning, with the BMW perhaps having a slight edge in overall cabin ambiance. That said, the ergonomics in the 1 Series have taken a step back with its most recent facelift in 2024, because BMW has removed some physical controls for key functions like climate control.
Driving Impressions
When it comes to driving dynamics, the BMW 1 Series maintains its traditional edge, offering a more engaging and involving experience behind the wheel. While no longer rear-wheel drive, the 1 Series still delivers impressive agility, body control, and steering response, making it a true driver's car in this segment.
The Audi A3, on the other hand, prioritises a more comfortable and lighter feel to its driving experience. Its ride quality is slightly better cushioned than the 1 Series, and while not as sporty, the A3 still handles admirably thanks to its tight body control and responsive steering.
Both cars offer a range of turbocharged petrol engines (the A3 can also be ordered as a diesel), with the top-spec M135i xDrive and Audi S3 variants delivering seriously impressive performance. For most buyers, however, the mid-range engine options should provide ample power and decent efficiency. Note, that the Audi is also available as a plug-in hybrid, unlike the BMW.
Technology and Equipment
Both the BMW 1 Series and Audi A3 come well-equipped with the latest technology, and more screens than you can shake a stick at.
The A3's infotainment system, with its 10.1-inch touchscreen and 10.25-inch digital instrument cluster, is generally intuitive and user-friendly. It offers plenty of standard features, like wireless Apple CarPlay and Android Auto, across the range.
While the 1 Series' infotainment system is visually impressive with its curved display, the lack of physical controls and the removal of the iDrive rotary controller have made it less user-friendly than previous iterations in what feels like a retrograde step.
Both cars offer a comprehensive suite of advanced driver assistance systems, premium audio options, and upscale interior appointments befitting their premium positioning.
Running Costs
When it comes to running costs, there's little to separate the BMW 1 Series and Audi A3. Both cars' fuel efficiency figures are closely matched across their respective petrol engine ranges. Only the Audi, however, is available as a plug-in hybrid, which will particularly appeal to company car drivers on account of its lower running costs.
Insurance costs are also likely to be similar, as both models occupy a comparable position in the premium hatchback segment. However, it's worth noting that any version costing over £40,000 (which can happen with optional extras) will incur an additional annual 'luxury car tax' surcharge in the UK.
Servicing and maintenance costs for these premium brands will be higher than mainstream alternatives, but both BMW and Audi offer fixed-price servicing plans to help manage expenses.
Verdict
In the battle of the premium hatchbacks, the BMW 1 Series and Audi A3 both make a strong case for themselves, catering to slightly different priorities.
Despite not being rear-wheel drive these days, the BMW 1 Series remains the driver's choice, offering a more engaging and dynamic driving experience that's true to the brand's heritage. Its sharp handling and precise steering make it a joy to pilot, particularly in the potent M135i xDrive variant.
The Audi A3 strikes a better balance between comfort and performance, with a slightly more refined ride and a more spacious interior. It is marginally the more practical choice for families.
As such, those seeking a more involving driving experience may gravitate towards the BMW, while buyers valuing a more well-rounded package with a dose of extra practicality could find the Audi A3 more appealing.