The premium mid-size SUV market is one of the most competitive in the UK. For years, it’s been dominated by German brands, with the Audi Q5 being a consistent front-runner, known for its quality, comfort, and sophisticated image.
Now, a new challenger has arrived. The Omoda 9 is a flagship SUV from an ambitious new Chinese brand, aiming to shake up the establishment. It promises a premium experience, packed with technology and efficient plug-in hybrid power, all for a competitive price. Can this newcomer tempt buyers away from the default choice, or does the Audi’s class-leading pedigree still shine through?
Omoda 9 vs Audi Q5
- Practicality
- Driving Impressions
- Technology and Equipment
- Running Costs
- CarGurus Buyer Insights
- Verdict
Practicality
Omoda 9 practicality score: 4/5
Audi Q5 practicality score: 4/5
As you’d expect from cars of this size, both the Omoda 9 and Audi Q5 are well-suited to family life. They offer plenty of space for passengers in both the front and back, with generous legroom and headroom for adults. Boot space is also comparable, with both providing more than enough room for holiday luggage or the weekly shop.
The Audi Q5’s boot is a useful, square shape, and the cabin is dotted with high-quality storage areas. The Omoda 9 counters with its own clever touches and a spacious feel. Ultimately, there’s very little to separate them in terms of outright space and usability. For carrying people and their belongings in comfort, it’s a dead heat.
Driving Impressions
Omoda 9 driving score: 3/5
Audi Q5 driving score: 4/5
This is where the established premium player shows its experience. The Audi Q5 is a wonderfully accomplished car on the road. The ride is smooth and composed, soaking up bumps with ease, and the cabin is exceptionally quiet at motorway speeds. It feels secure and reassuring through corners, striking a fine balance between comfort and control.
The Omoda 9 majors on comfort, and it’s a relaxing car for cruising. The plug-in hybrid powertrain is quiet around town and provides adequate performance. However, it can’t match the polish and dynamic sophistication of the Audi. The handling is safe but uninspiring, and the powertrain can feel less refined when pushed hard. For a superior driving experience, the Audi has a clear advantage.
Technology and Equipment
Omoda 9 technology and equipment score: 4/5
Audi Q5 technology and equipment score: 3/5
Here, the tables are turned. Omoda’s strategy is to pack its cars with technology as standard, and the 9 is a prime example. It comes with a huge dual-screen setup that dominates the dashboard, controlling infotainment and driver information. It looks impressive and is loaded with features, including a full suite of driver assistance systems, that would often be costly options on its German rival.
The Audi Q5’s cabin is a lesson in quality and ergonomic design. Its MMI infotainment system is logical and easy to use, and the optional Virtual Cockpit digital dials are excellent. However, Audi’s approach means that to get the same level of equipment as the Omoda, you’ll need to spend a significant amount on options packs. For out-of-the-box tech and value, the Omoda 9 takes the win.
Running Costs
Omoda 9 running costs score: 5/5
Audi Q5 running costs score: 3/5
When it comes to keeping costs down, the Omoda 9 has a significant on-paper advantage. Its main weapon is its plug-in hybrid (PHEV) powertrain. This allows for a useful electric-only range, meaning short journeys can be completed without using any petrol. For company car drivers, the resulting low CO2 emissions mean much lower Benefit-in-Kind (BIK) tax bills compared to the Audi. Omoda also offers a seven-year warranty, providing long-term peace of mind.
The Audi Q5 is a more expensive car to buy, and its mild-hybrid petrol and diesel engines, while efficient, can’t compete with the PHEV Omoda for low tax and fuel costs. While the Q5 is predicted to have stronger residual values, which helps offset the higher purchase price, the Omoda is the clear winner for day-to-day running costs and long-term warranty coverage.
CarGurus Buyer Insights
| Omoda 9 | Audi Q5 | |
|---|---|---|
| CarGurus expert rating | 4 out of 5 | 4 out of 5 |
| CarGurus user rating | 0.0 out of 5 | 4.2 out of 5 |
| Percentage of good/great deals available on CarGurus* | 36.4% | 35.1% |
| Overall CarGurus rating | 3.9 out of 5 | 4.3 out of 5 |
The Verdict
Omoda 9 Overall CarGurus rating: 3.9/5
Audi Q5 Overall CarGurus rating: 4.3/5
The Omoda 9 makes a convincing case for itself. It’s practical, comfortable, and offers a huge amount of standard technology for the money. Its low running costs and long warranty are also major draws for buyers looking to maximise value. It’s a credible effort from a new brand.
However, in this comparison, the established class of the Audi Q5 wins out. Based on our comprehensive CarGurus Buyer Insights, the Q5 achieves a higher overall rating. Its superior driving dynamics, premium interior quality, and strong brand image make it a more complete and desirable premium SUV. While you may have to pay more and be selective with the options list, the Q5 delivers a more polished and sophisticated ownership experience.
For those prioritising a low purchase price and running costs, the Omoda 9 is an interesting alternative. But for the best all-round premium mid-size SUV, the Audi Q5 remains the one to beat.
Omoda 9 Pros and Cons
| Pros | Cons |
|---|---|
| Generous standard equipment | Unproven brand reputation |
| Low running costs with PHEV | Driving dynamics lack polish |
| Seven-year warranty | Interior quality not up to premium rivals |
Audi Q5 Pros and Cons
| Pros | Cons |
|---|---|
| Premium interior fit and finish | Less standard equipment than rivals |
| Refined and comfortable driving experience | Higher purchase price |
| Strong brand image and resale values | Infotainment not as slick as some |
*The Overall CarGurus rating: that informs these recommendations is based on CarGurus' proprietary market data from January 2026, CarGurus expert reviews, and CarGurus user reviews.