The Dodge brand boldly entered the UK market in the late noughties following a merger-of-equals between Chrysler – its parent company – and Mercedes-Benz, a merger that produced the DaimlerChrysler empire. The Nitro was Dodge’s most visible model in the UK. Its striking styling mixed retro and rugged rather convincingly and it was very much a car that appealed to an audience who wanted something that stood out, and offered good value for money.