CarGurus expert rating: 4 out of 5
CarGurus user rating: 4.7 out of 5
Percentage of good/great deals available on CarGurus: 36.6%
Overall CarGurus rating:* 4.2 out of 5
Available Listings: Around 120
Average Price: Around £33,800

BMW 8 Series (2018-present) Pros and Cons

Pros	Cons
Quick and handles well	Not as exciting as a Porsche 911
xDrive 4x4 models perform in all weathers	Not as luxurious as a Mercedes S-Class Coupe
Choice of convertible, coupe and four-door body styles	Coupe and convertible are cramped in the back

Quick Summary

The BMW 8 Series (2018-present) is a striking grand tourer that straddles the middle ground between the overtly sporting Porsche 911 and the sumptuous Mercedes S-Class Coupe. This flagship performance model revives a name first introduced in 1990 and offers a choice of convertible, coupe and four-door Gran Coupe body styles. The regular coupe provides 420 litres of boot space, whilst the Gran Coupe delivers a more practical 440 litres. In M8 Competition guise, the 8 Series offers BMW's fastest and most powerful road car ever produced, with truly breathtaking acceleration and lusty performance across the range.

The 8 Series is far too big and heavy to be a true sports car, instead functioning as a refined grand tourer with a sharper edge in M8 variants. Fuel economy varies dramatically across the line-up, from around 40mpg in the 840d diesel to just 22mpg in the M8 Competition. All variants incur £475 annual road tax, though petrol models face a substantial £1,850 first-year rate. Insurance costs are significant, with even the least powerful model sitting in group 44 of 50. Servicing is available on fixed-price plans at £30 monthly for non-M models and £45 for the M8 Competition.

Best for: Buyers seeking a sophisticated grand tourer combining performance with refinement, those wanting a choice of body styles, and drivers in all-weather conditions (xDrive models).

Not ideal for: Those prioritising raw thrills like a 911, ultimate luxury like an S-Class Coupe, or those needing spacious rear seats in coupe and convertible variants.


Comparison vs Key Rivals



The Verdict

You should buy the 8 Series if: You seek a sophisticated grand tourer combining performance with refinement, want a choice of body styles, or need all-weather capability with xDrive models.

Consider alternatives if: You prioritise raw thrills like a 911, ultimate luxury like an S-Class Coupe, or require spacious rear seats in coupe and convertible variants.

Competitive Position: The BMW 8 Series occupies a compelling middle ground in the premium grand tourer segment. Whilst the Porsche 911 offers greater excitement and the Mercedes S-Class Coupe delivers superior luxury, the 8 Series provides an attractive balance of performance, refinement and versatility. Its multiple body style options and xDrive all-weather capability give it practical advantages over its rivals. However, it ultimately excels in no single area, making it the choice for those seeking a well-rounded grand tourer rather than a specialist machine. The M8 Competition variant delivers genuinely thrilling performance for those willing to embrace higher running costs.

Read our full BMW 8 Series Review

*The Overall CarGurus rating: that informs these recommendations is based on CarGurus' proprietary market data from May 2026, CarGurus expert reviews, and CarGurus user reviews.

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