It's not easy to compete against the established players in the prestige car market. Brand reputations are built over years, or even decades. So when DS Automobiles was established as a car maker in its own right, Citroen's upmarket spin-off set itself a tough task. The DS 7 Crossback SUV entered the fray in 2017, armed with distinctive styling, a striking cabin, and luxurious levels of standard equipment.