When was the last time you saw a Jaguar advert? Chances are it was a while ago. Even the much-discussed ‘copy nothing, delete ordinary’ viral ad that generated a huge amount of online comment came out at the end of 2024, more than a year ago now.
Since then, Jaguar was supposed to have revealed its all-new electric saloon car. But that’s been postponed until later in 2026. And in the meantime, this great British marque has somewhat faded from public consciousness.
It won’t stay that way forever. You can be sure that when Jaguar returns, the great JLR marketing machine will swing into action, and much fanfare will accompany its comeback.
And that comeback will surely drive a spike in interest in older Jaguar models, too. Which is why, if you’ve got your eye on one, it’s a smart time to buy now, while everyone else has forgotten about them.
That’s especially true if you’re in the market for an EV. The Jaguar I-Pace was once at the leading edge of the premium electric car trend, yet today, it’s very much out-of-mind among buyers looking for newer, more fashionable models.
Yet the plus points that made the I-Pace so appealing back when it was new remain true today: it’s still one of the most involving EVs to drive, it still cuts a dash on the street, and inside, it still feels far more upmarket than most of the other EVs you can get for the price.
Just what price is that, though? Well, after delving into the CarGurus classifieds, I found a 2023 I-Pace HSE Black, the top-of-the-range model, with 37,000 miles, going for £24,700. That’s £2,468 below the CarGurus Instant Market Value (IMV), which is a hefty saving, and more than enough to cover the cost of a good-quality wallbox charger at home, if you don’t have one already.
If you don’t want an EV, though, there are plenty of other smart used Jags to choose from. I’d be cautious about picking anything powered by a 2.0-litre diesel; that engine has a number of known problems that can present you with a ruinous bill.
The 2.0-litre petrol engines, however, seem to be much more robust, which is why I’d be sorely tempted by a second-generation Jaguar XF so equipped.
These XFs were criminally underrated in their day and remain so today; suave, stylish and lavishly finished inside, they drive just as sweetly as any BMW and feel easily as plush inside, too, if not more so. The difference, of course, is the price
Take the 2018 20t R-Sport I found, with a low 67,000 miles, a full service history and a long MOT. Yours for £10,197, a huge £2,074 saving over its CarGurus IMV, and a whopping amount of car for the money.
But if it’s a sports saloon with real pep you’re after, take a test-drive in a Jaguar XE S. Often overshadowed by bigger-name rivals like the BMW 335i and Audi S4, the XE S was a proper performance machine, with a 335bhp supercharged V6 engine lifted from the F-Type sports car.
It’s a gloriously sonorous powerplant, as you can imagine, and matched to the XE’s exquisite rear-wheel-drive chassis, it makes for a scintillating drive. Yet a 2015 example with just 63,000 miles on the clock can be yours for just £14,500. That’s a whisker shy of £2,000 less than it’s really worth, according to our IMV. At that price, it’s pretty hard to resist.
But perhaps your budget doesn’t stretch that far. Never fear, there are bargains to be had, even if you’re buying a leaper for cheaper. How about a first-generation Jaguar XF, dating from 2009?
This was one of the first of the ‘new generation’ Jags; a car that told the world Jaguar intended to shed its fusty image, and it married slick handling and a lavish interior with sweeping styling that was instantly more head-turning than any of its rivals’.
That styling is still as sharp today, and it can be yours for just £3,995. That figure gets you a tidy Premium Luxury model, positively dripping with toys, and equipped with the gutsy 3.0-litre diesel engine: and that’s £1,460 less than its IMV. Even if your budget is slender, then, you can still benefit from Jaguar’s time away by grabbing a bargain now, before it returns.